Top Personalization Apps in Oceania Q3 2025

In the third quarter of 2025, personalization apps in Oceania exhibited varied performance trends across downloads, revenue, and active users. Here’s a closer look at the top five apps, according to Sensor Tower data.

Zedge™ Wallpapers & Ringtones saw a notable revenue trend, peaking at about $4K in mid-July and maintaining a steady range around $3.7K to $3.9K throughout the quarter, before slightly dipping to $3.3K by the end of September. Downloads fluctuated, starting at approximately 4.8K and ending at 3.7K, with a peak of 4.6K in mid-September. The app also experienced growth in weekly active users, reaching a high of around 42.6K in early September.

Character.Me: AI Roleplay Chat showed a gradual decline in revenue, from $1.8K in early July to $857 by late September. Downloads decreased significantly from 207 to just 7 over the quarter. However, active users remained relatively stable, with minor fluctuations, ending the quarter at 167.

For Niagara Launcher ‧ Home Screen, revenue saw a significant rise, peaking at $821 in mid-September. Downloads increased consistently, reaching 883 by the end of the quarter. Active users showed a positive trend, peaking at over 17K in mid-September.

CoolRead- Enchanting Reads had an impressive revenue spike in the final week of September, soaring to $1.2K. Downloads were volatile, with a significant increase to 271 in the penultimate week of September.

Finally, Cleanup Your Phone maintained steady revenue, averaging around $400 throughout the quarter. Downloads showed a downward trend, ending at 68, while active users slightly decreased to 326 by the end of September.

For more detailed insights, you can explore the full data on Sensor Tower's platform.